Sales & Marketing

impulse buying
Sales & Marketing

Impulse Buying and Effective Advertising

BY
Angelica Aurelio

Any unplanned purchase is considered an act of impulsive buying. Most customers end up making a purchase based on their irrational thinking or actual intent of buying after entering supermarkets, grocery stores, malls, boutiques, and the like. It happens when a customer does a last-minute shopping far from anything on their list.  

white open signage
Sales & Marketing

Supply Chain Management (SCM) Strategies For SMEs to Overcome the Challenges of Inflation

BY
Brand Mulligan

The world was just bidding goodbye to the COVID-19 pandemic when the Russian-Ukraine war loomed over the global business environment. ...

Sales & Marketing

10 Ways to Boost Sales for Your Small Business

BY
Angelica Aurelio

Working hard to make your small business successful can be a little tiring and confusing. No more unhappy customers and ...

Sales & Marketing

6 Ways Entrepreneurs Can Maximize the Benefits of Social Media

BY
Brand Mulligan

Many businesses, regardless of size, have already jumped on the bandwagon and joined social media for marketing purposes. However, many ...

Sales & Marketing

The Ultimate Guide to Promoting Your Business at Any Budget

BY
Angelica Aurelio

In today’s digital world, there are an infinite number of opportunities (read: overwhelming). You are not alone in feeling this ...

Sales & Marketing Tools

Salesforce for Dummies: A Comprehensive Guide

BY
Angelica Aurelio

What is Salesforce and How Can It Help Your Business? Salesforce is one of the most popular customer relationship management ...